Using Technology to Improve the Bar and Grill Business

It is well know that technology has improved our personal lives. Internet and email alone have become indispensable. But did you know that computer technology improves bar and grill business as well? Bar and grills have been in existence since the dawn of time. It is one of the world’s oldest businesses. It is believed that Weihenstephan Abbey in Bavaria, Germany first started brewing beer in 768. This trend continued for several centuries with many breweries starting their own brand of beer. Domestically, Anheuser-Busch began brewing the Budweiser brand in St. Louis Missouri in 1876.

Bar and grill owners have been selling the products of the breweries for several centuries as well. Combined with a food offering and entertainment, bar and grills have been a lunch staple for blue collar workers in the Midwest, as well as other parts of the country. A white collar businessman also frequent bar and grills for business meetings and for social gathering.

It seems easy, you open a bar and grill, you sell drinks and food, and everybody is happy. Eat, drink and be merry! Nothing complicated about it. Cook, pour and serve. How can technology make it any better?

SERVICE

In today’s society everyone is in a hurry. Everybody needs everything fast. Technological advances such as point of sale systems, email ordering and computerized kitchens have taken fast service to a new level. Gone is the day of the two hour lunch. Now, customers can walk into a bar and grill having already placed their order before they left the office. Point of sale systems allows the service staff to quickly take multiple orders and submit them to the computerized kitchen staff for cooking. Franchise bar and grills are the most up to date on computerized menu systems and are able to turnaround tables much faster than years ago, increasing sales.

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Computer technology improves bar and grill business’s through the multiple new advertising avenues that were non-existent in the past. Banners and pop ups now compliment billboards and direct mailings. Online advertisement for a franchise restaurant appearing on your computer screen prior to lunch will more likely than not be remembered by you while driving to lunch. Will you stop at that location to eat? Its suggestive selling just like; “Do you want fries with that?”

PRICE

Menu item cost is a significant result of how computer technology improves bar and grill business. Most franchises utilize technology to purchase the raw materials that go into their menu items. Proper ordering and inventory accountability improve efficiency and cost, ultimately improving the menu item cost. A bar and grill, particularly a franchise where overhead is higher, properly tracking product popularity, sales and waste ultimately improves the overall bottom line of the restaurant.

Overall, computer technology improves bar and grill business in multiple ways that the consumer might never see. Proper utilization and seamless integration of such technology should give the customer just one question when they place their order. Do I want fries with that?

Edward Dean is an accomplished website developer and author. To learn more about using-technology-to-improve [http://cidsys.info/Article_Archive_3.html/] visit Sports Bar Franchising [http://cidsys.info/Article_Archive_3.html/] for current articles and discussions.
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