Coffee franchising is the next big thing in business. Everybody loves coffee, and what wouldn’t be better than having your own franchise! Yet there are a few simple steps to getting started, now that you’ve decided that starting a coffee business is right for you.
Research! There are a lot of franchises out there, big names like Starbucks, and a few smaller names besides. What coffee franchising business you choose will say a lot about what direction you want to go. You can go all the way; investing a lot of money and time, or you can go cautiously and start slowly.
Where to set up your coffee shop once you get the franchise is another big step. There are a lot of places you can set up a coffee shop, from small towns full of coffee drinkers to choice locations in bigger towns. The location is really up to you, but there are some things to consider when placing it. Fit is one such consideration. Where would it best fit, and who would be the target customers? Where is the best location to place a coffee franchising business, and where would it fit in best? Another thing to consider is price. How much do you have to get started and what would your overhead be? How much should different products sell for, and can people in the neighborhood afford them? After all, if the prices are too high, people won’t shop there. You could also include other items along with the coffee such as gift items and books, or set up local book signings to drum up customers, as well as to give the coffee shop some variety. I promise you, your customers will love you for it! After all, it is a well-known fact that people like to read while they sip their coffee.
You can also choose between little coffee stands or big streamlined coffee shops. Coffee stands sometimes offer higher prices then coffee shops, but it can often be worth it. On the other hand, bigger coffee shops can offer a wider variety of products, as well as allowing other merchandise and inside seating. There are many pros and cons to each, but each can prosper in its own way and its own little niche market. You just have to find the right fit.
Now that you’re all set up, how do you keep the customers coming back for more? Including promotions in customer orders is one good way of guaranteeing repeat customers, as well as mentioned earlier, including other items for sale, as well as promotional items, featuring new local author’s books, etc. Another great way is fantastic customer service. If the people coming to your shop don’t feel loved, they won’t come back! Easy as that. And they won’t recommend your business to their friends, either! Word-of-mouth is half the battle of getting customers, after all. If you have good word-of-mouth and good customer relations, then you’re halfway there!
Edward Dean is an accomplished website developer and author. To learn more about coffee-franchising [http://moneymakingfranchising.com/coffee-franchising] visit Money Making Franchising [http://moneymakingfranchising.com/] for current articles and discussions.
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