Internet and Businesses Online

Ecommerce From the Customer’s Point of View

Ecommerce, Internet and Businesses Online
This research paper will compare and contrast the characteristics of the traditional brick and mortar (B&M) shopper with those of the online shopper. Additionally, research will identify the similarities and differences between the virtual and the real-world customer. Distinguish the difference between the world of e-commerce and the real world in terms of customer communications. Determine which traditional customer communications can and cannot be successfully ported to the world of e-commerce. Assess what new communications techniques are uniquely available in the world of e-commerce. And demonstrate how the use of multimedia technologies creates effective e-commerce websites. Discussion of customer communication strategies and real-world examples will be presented. Compare and Con...